Paying the Price for Xtreme (without an “e”)

Excess has become a sport and the playing fields are our homes, schools, cars, and grocery carts. Everything is “xtreme, without an “e”.” There are extreme sports, extreme music, and extreme soft drinks just to name a few. We label even the humblest products extreme to magnify marketing efforts. It makes we wonder if are widening the scope of addictions. Consider words we have coined by adding the suffix “-aholic” or junkie. There is workaholic, shop-aholic, chocoholic, coffee-holic, or sports junkie, exercise junkie, news junkie, TV junkie, internet junkie, and phone junkie. It seems our lack of self control; overdosing on cultural products in an extreme way is shaping our personal identities in untold ways.


Published in: on March 12, 2011 at 6:59 am  Leave a Comment  

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